The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Agency Rankings
Wieden+Kennedy / New York
Client
Title
Category
Award
Points
Grimace's Birthday
Agency: Wieden+Kennedy / New York
Client: McDonald's
Category: Popular Culture Impact
Points: 9.00
Black Kitchen Initiative
Agency: Wieden+Kennedy / New York + Kraft Heinz Company + The Mayda Creative Co.
Client: HEINZ
Category: Online / Branded Podcast
Points: 3.00
Grimace's Birthday
Agency: Wieden+Kennedy / New York
Client: McDonald's
Category: Social Post / Single
Points: 3.00
WcDonald's
Agency: Wieden+Kennedy / New York + Studio Pierrot / Tokyo + IW Group + Acky Bright
Client: McDonald's
Category: Craft / Animation
Points: 3.00
As Featured In
Agency: Wieden+Kennedy / New York + Rock Paper Scissors / New York, NY + Preymaker / New York, NY + GoLicense / Los Angeles, CA
Client: McDonald's
Category: TV, VOD, & Online / 31-60 Seconds - Single
Points: 3.00
WcDonald's
Agency: Wieden+Kennedy / New York + Acky Bright + Boxer + TMS
Client: McDonald's
Category: Product Packaging
Points: 2.25
Grimace's Birthday
Agency: Wieden+Kennedy / New York + Krool Toys + Golin + Publicis Media
Client: McDonald's
Category: Integrated / Omnichannel Campaign
Points: 2.25
Ford x Sydney Sweeney
Agency: Wieden+Kennedy / New York + Artemis Strategies + Ford + Dickies
Client: Ford
Category: Brand Partnerships
Points: 1.50
WcDonald's
Agency: Wieden+Kennedy / New York + IW Group + Acky Bright + Studio Pierrot / Tokyo
Client: McDonald's
Category: Craft / Use of Visuals
Points: 1.00
WcDonald's
Agency: Wieden+Kennedy / New York + Studio Pierrot / Tokyo + IW Group + Acky Bright
Client: McDonald's
Category: Craft / Illustration
Points: 1.00
WcDonald's
Agency: Wieden+Kennedy / New York + Studio Pierrot / Tokyo + Acky Bright + IW Group
Client: McDonald's
Category: Packaging / Mass-market
Points: 1.00
Client:
McDonald's
Title:
Grimace's Birthday
Category:
Popular Culture Impact
Award:
2024 Cultural Driver Bronze Pencil
Points:
9.00
Client:
HEINZ
Title:
Black Kitchen Initiative
Category:
Online / Branded Podcast
Award:
2024 Radio & Audio-First Merit Award
Points:
3.00
Client:
McDonald's
Title:
Grimace's Birthday
Category:
Social Post / Single
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
McDonald's
Title:
WcDonald's
Category:
Craft / Animation
Award:
2024 Design Bronze Pencil
Points:
3.00
Client:
McDonald's
Title:
As Featured In
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
McDonald's
Title:
WcDonald's
Category:
Product Packaging
Award:
2024 Print & Promotional Bronze Pencil
Points:
2.25
Client:
McDonald's
Title:
Grimace's Birthday
Category:
Integrated / Omnichannel Campaign
Award:
2024 Integrated / Omnichannel Bronze Pencil
Points:
2.25
Client:
Ford
Title:
Ford x Sydney Sweeney
Category:
Brand Partnerships
Award:
2024 Branded Entertainment Merit Award
Points:
1.50
Client:
McDonald's
Title:
WcDonald's
Category:
Craft / Use of Visuals
Award:
2024 Social Media Merit Award
Points:
1.00
Client:
McDonald's
Title:
WcDonald's
Category:
Craft / Illustration
Award:
2024 Design Merit Award
Points:
1.00